Understanding The Core Problem: The Old Way vs New Way of selling info products and coaching. Why marketing and sales are constantly fighting and how to fix it at the root.
The Buyer Journey Framework: Exactly where your leads need to be mentally before they buy. How to map the journey from cold stranger to ready-to-buy client.
Messaging 101: Choosing your attraction offer based on awareness. The difference between In-Market vs Convinced buyers. How to identify your pocket segments.
Organic Content Strategy: How to position yourself correctly. What to post on IG, YouTube, and Email. How to distribute your content assets to pre-sell.
Sales Team Protocols: Pre-call protocols that warm leads. Selfie videos and texts that build trust. How to organize organic content by objection. Lead research tactics. Post-call follow-up sequences that close deals later.
Funnel Actions: Confirmation page SOPs and breakout videos. Thank you page VSL SOPs with examples of what actually works.
Advertising Protocols: How to retarget leads properly. When to change messaging. How to bring in a front-end offer to warm up cold traffic.